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2017

One Wisconsin Now & the Institute’s 2017 Annual Report

Introduction

Last year was a challenging time for the state of Wisconsin and the entire country. While Scott Walker, Paul Ryan, and Ron Johnson continued their assault on the working and lower class, Donald Trump tested the limits of extreme public policy.

But One Wisconsin Now & the Institute didn’t go away, didn’t back down, and brought the fight as hard as we ever have. In our roles as the leading progressive issue advocacy & education organizations, we found tremendous success.

And we have the numbers to prove it.

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Communication

Over 250
Press Communications

One Wisconsin Now & the Institute staff begin every morning with an intense discussion about how we’re going to make and break news that day. With our aggressive, around-the-clock communications we’ve established ourselves as the leading voice on state and national issues.

Communications Success

3,232
Twitter Posts
252
Press Releases &
Columns
509
Facebook Posts
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Earned Media Success

$28,561,106
Earned Media Value

Six national television appearances, a regular spot on a weekly political talk show, and over 6,000 media hits generated from our in-house research and communication programs propelled our earned media numbers to astronomical levels in 2017.

Earned Media Success

Growth in Earned Media Value
2017 table
6,602
Total Hits
$28,561,106
Total Value
3,087,687,087
Total Reach
2018

Online Organizing Success

9,930,310
Online Impressions

The online organizing strategy at One Wisconsin Now & the Institute involves providing invaluable research and rapid response communications with our growing list of progressive activists and state and national press.

Website

One Wisconsin Now & the Institute’s suite of online accountability projects provide the press and the public with indispensable research and communications.

107,376
Unique Visitors
143,189
Total Sessions
270,369
Page Views

Email

Our supporters grow in number completely organically, meaning we never buy email lists. This strategy ensures our list is a reliable source of activists ready to take action online and offline.

76,790
Email Subscribers
366,741
Email Opens
16,905
Total Actions

Facebook

One Wisconsin Now’s Facebook page provides our tens of thousands of followers with a consistent source of original content and resources to spread the progressive message.

22,990
Facebook Supporters
5,098,199
Total Impressions
486,257
Total Engaged

Twitter

@OneWisconsinNow actively engages with reporters and public figures on Twitter. We used our profile to launch a lawsuit against elected officials blocking access to online public forums.

10,733
Twitter Followers
4,195,001
Total Impressions
117,458
Total Engaged