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2018

One Wisconsin Now & the Institute’s 2018 Annual Report

Introduction

In 2018, the voters of Wisconsin spoke loud and clear. They turned out in record numbers and handed a mandate to the progressive voices who swept every statewide race on the ballot.

Newly-elected statewide leaders made it clear that solving problems is job one and that the people of Wisconsin, not personal political gain, would guide the direction of our state.

So now, as we look with hope toward the rest of 2019 and beyond, we must re-visit the work accomplished in 2018 that made a better future possible.

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Communication

Over 260
Press Communications

One Wisconsin Now & the Institute staff begin every morning with an intense discussion about how we’re going to make and break news that day. With our aggressive, around-the-clock communications we’ve established ourselves as the leading voice on state and national issues.

Communications Success

3,098
Twitter Posts
266
Press Releases &
Columns
424
Facebook Posts
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Earned Media Success

$22,194,989
Earned Media Value

Several national television appearances, a regular spot on a weekly political talk show, and THOUSANDS of media hits generated from our in-house research and communication programs propelled our earned media numbers to astronomical levels in 2018.

Earned Media Success

Growth in Earned Media Value
2018 table
4,881
Total Hits
2,012,424,907
Total Reach
$22,194,989
Total Value
2018

Online Organizing Success

9,601,684
Online Impressions

The online organizing strategy at One Wisconsin Now & the Institute involves providing invaluable research and rapid response communications with our growing list of progressive activists and state and national press.

Website

One Wisconsin Now & the Institute’s suite of online accountability projects provide the press and the public with indispensable research and communications.

141,363
Unique Visitors
188,337
Total Sessions
246,913
Page Views

Facebook

One Wisconsin Now’s Facebook page provides our tens of thousands of followers with a consistent source of original content and resources to spread the progressive message.

23,133
Facebook Supporters
1,240,219
Total Reach
124,641
Total Engaged

Twitter

@OneWisconsinNow actively engages with reporters and public figures on Twitter. We used our profile to launch a lawsuit against elected officials blocking access to online public forums.

14,100
Twitter Followers
6,114,552
Total Impressions
177,417
Total Engaged